Formulation name

Shampoo – liquid, cream, paste

• Product category: Hair and scalp care products
• Frame formulation number: 10.1 - 2013

Frame formulation

Ingredient	Maximum concentration (% w/w)
Anionic surfactant Examples: sodium or ammonium or TEA lauryl sulfates, sodium or ammonium or TEA laureth sulfates	30
Amphoteric surfactants Examples: betaine derivatives	20
Non-ionic surfactants Examples: fatty alkanolamides	15
Hair conditioning agents Examples: silicones including volatile silicones (for example, cyclopentasiloxane, dimethicone, amodimethicone), silanes (for example, alcoxysilanes), cysteine derivatives, cellulose derivatives, fatty acid esters	15
Additional ingredients Examples: UV filters, pearlescent agents, opacifying agents	10
Thickeners Examples: propylene glycol, PEG	10
Cationic surfactants Examples: stearamidopropyl dimethylamine, behentrimonium chloride	5
Parfum	2
Preservatives, antimicrobials	1.5
Chelating agents Examples: disodium EDTA	0.5
Aqua	to 100